In a mission to continue to build the brands of its student-athletes, Wake Forest partnered with renowned author and brand consultant Jeremy Darlow.
WINSTON-SALEM, N.C. -- Following Monday’s announcement detailing Wake Forest Athletics “STRIDE” initiative, Athletics has partnered with renowned author and brand consultant Jeremy Darlow.
“Wake Forest Athletics is proud and excited to partner with someone with Jeremy Darlow’s expertise, knowledge and detailed plan for success of our student-athletes,” Director of Athletics John Currie said. “Jeremy’s knowledge will be key for our student-athletes as they learn to build a personal brand that will continue to benefit them long after their time in Winston-Salem and as a professional after graduation.”
“Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play,” said Darlow. “Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny. The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports,” added Darlow. “Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion. My goal is to change that.”
Darlow is a leading brand consultant, former director of marketing for Adidas Football and Baseball, adjunct marketing professor, and author of the best-selling books “Brands Win Championships,” a branding guidebook for college sports programs, and “Athletes Are Brands Too,” an athlete’s roadmap to building a stronger personal brand.
Over his career, Darlow has worked with and built marketing plans for some of the most heralded athletes, celebrities, and NCAA programs in and around sports. For more information and to explore The DARLOW Rules, visit www.thedarlowrules.com or follow the conversation on Twitter via @JeremyDarlow.
What is it?
Course Overview:
Course Details:
Additionally on the education front, Wake Forest Athletics staff are in preliminary conversations with professors within the business school and University leadership about the addition of select courses that all students, including interested student-athletes, could take about brand & financial management to assist with the pending Name Image Likeness legislation.
WINSTON-SALEM, N.C. -- Following Monday’s announcement detailing Wake Forest Athletics “STRIDE” initiative, Athletics has partnered with renowned author and brand consultant Jeremy Darlow.
“Wake Forest Athletics is proud and excited to partner with someone with Jeremy Darlow’s expertise, knowledge and detailed plan for success of our student-athletes,” Director of Athletics John Currie said. “Jeremy’s knowledge will be key for our student-athletes as they learn to build a personal brand that will continue to benefit them long after their time in Winston-Salem and as a professional after graduation.”
“Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play,” said Darlow. “Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny. The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports,” added Darlow. “Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion. My goal is to change that.”
Darlow is a leading brand consultant, former director of marketing for Adidas Football and Baseball, adjunct marketing professor, and author of the best-selling books “Brands Win Championships,” a branding guidebook for college sports programs, and “Athletes Are Brands Too,” an athlete’s roadmap to building a stronger personal brand.
Over his career, Darlow has worked with and built marketing plans for some of the most heralded athletes, celebrities, and NCAA programs in and around sports. For more information and to explore The DARLOW Rules, visit www.thedarlowrules.com or follow the conversation on Twitter via @JeremyDarlow.
What is it?
- From Jeremy Darlow, the best-selling author of Athletes Are Brands Too and former director of marketing for Adidas football and baseball, comes The Darlow Rules; the only online marketing course dedicated to teaching college athletes how to build personal brands that transcend sports.
Course Overview:
- Darlow teaches college athletes of member schools how to use traditional marketing tactics and techniques to build a desirable personal brand. Whether athletes have marketing experience or not, Darlow will provide students with a simple, step-by-step guide to building that brand.
- The concepts and strategies taught by Darlow are relevant to all athletes, regardless of sport or athletic success. Darlow will teach athletes how to recognize and grow their influence, target and identify their potential audience, and develop strong communication platforms.
- Through the lessons and services provided by Darlow, athletes will learn how to use their athletic influence to help create a successful professional life that reaches beyond sports.
Course Details:
- 5-Minutes Per Week:
- In less than five minutes a week, this video based course shows athletes, step-by-step, how to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
- 2-Step Learning Process:
- Each week students will first watch a short video lesson covering one of Darlow’s philosophies on brand development. At the end of each video, students are then given the option to complete an assignment found in their copy of Darlow’s new book: The Darlow Rules. Those homework assignments make up portions of the student’s personal brand marketing plan.
- A Roadmap for Life:
- Students will build and walk away with their own brand marketing plan, learning the same techniques used by Darlow. Additionally, each graduating student will receive a certificate of completion to include on their professional resume.
Additionally on the education front, Wake Forest Athletics staff are in preliminary conversations with professors within the business school and University leadership about the addition of select courses that all students, including interested student-athletes, could take about brand & financial management to assist with the pending Name Image Likeness legislation.
