WINSTON-SALEM, N.C. – Wake Forest University will have beer and wine sales stadium-wide for football games at BB&T Field and at the Joel Coliseum in 2016-17. Athletic Director Ron Wellman made the announcement today.
In the past, alcoholic beverages have only been available in select areas of Deacon Tower, Bridger Field House and Top Hat Tavern at BB&T Field and in the Windsor Jewelers Club Room at the Coliseum.
Wellman cited the success of Top Hat Tavern over the last two seasons as one of the reasons for the stadium-wide sale of beer and wine.
“Our fans have responded favorably to being able to purchase beer and wine outside of Deacon Tower,” said Wellman. “We received excellent reviews on opening Top Hat Tavern. As we examined ways to increase the fan experience at BB&T Field, making these beverages more widely available was met with a favorable response from various constituencies of our program.”
Wellman and his staff consulted with other universities as well as key internal and external departments to gather feedback on best practices in serving alcohol at Wake Forest’s sports venues.
“The input we gathered over the last two years assisted us in developing our policies and a plan to make this a seamless process,” said Wellman.
Spectra Food Services, the concessionaire for BB&T Field and the Coliseum, will handle the sales. Beer and wine will be available at all permanent concession stands as well as several new portable sales points and signature concept stands. Wine will also be available at select concession points.
Wake Forest will become the first Division I institution in North Carolina to sell beer and wine stadium-wide at football games. Several other ACC members already have beer and wine sales while the ACC introduced alcohol sales at its football, basketball and baseball championships this past year. The NCAA Board of Governors amended its Association-wide policy barring alcohol sales at championship events beginning with the College World Series and the Women’s College World Series in 2016.
Wake Forest will add additional security personnel and a wrist band will be required for purchases.
The Demon Deacons open the 2016 season at BB&T Field on Thursday, Sept. 1 against Tulane.
Wake Forest is considering adding alcohol sales at David F. Couch Ballpark for baseball, and at Spry Stadium for men’s and women’s soccer.
In the past, alcoholic beverages have only been available in select areas of Deacon Tower, Bridger Field House and Top Hat Tavern at BB&T Field and in the Windsor Jewelers Club Room at the Coliseum.
Wellman cited the success of Top Hat Tavern over the last two seasons as one of the reasons for the stadium-wide sale of beer and wine.
“Our fans have responded favorably to being able to purchase beer and wine outside of Deacon Tower,” said Wellman. “We received excellent reviews on opening Top Hat Tavern. As we examined ways to increase the fan experience at BB&T Field, making these beverages more widely available was met with a favorable response from various constituencies of our program.”
Wellman and his staff consulted with other universities as well as key internal and external departments to gather feedback on best practices in serving alcohol at Wake Forest’s sports venues.
“The input we gathered over the last two years assisted us in developing our policies and a plan to make this a seamless process,” said Wellman.
Spectra Food Services, the concessionaire for BB&T Field and the Coliseum, will handle the sales. Beer and wine will be available at all permanent concession stands as well as several new portable sales points and signature concept stands. Wine will also be available at select concession points.
Wake Forest will become the first Division I institution in North Carolina to sell beer and wine stadium-wide at football games. Several other ACC members already have beer and wine sales while the ACC introduced alcohol sales at its football, basketball and baseball championships this past year. The NCAA Board of Governors amended its Association-wide policy barring alcohol sales at championship events beginning with the College World Series and the Women’s College World Series in 2016.
Wake Forest will add additional security personnel and a wrist band will be required for purchases.
The Demon Deacons open the 2016 season at BB&T Field on Thursday, Sept. 1 against Tulane.
Wake Forest is considering adding alcohol sales at David F. Couch Ballpark for baseball, and at Spry Stadium for men’s and women’s soccer.
